Keynote Speaker: Lance Fensterman, Group Vice President, ReedPOP [Reed Exhibitions]

How to Create Passionate Communities…And What a Toilet Brush Can Teach Us About Tech, Innovation & Fans

How do you bring together and engage passionate fans for an event and then continue the engagement after the show ends? The art of harnessing the power of your ‘communities’ in order to grow your show base requires an ingenious mix of strategy, technology, and quirkiness. Take it from the master of quirkiness, Lance Fensterman of ReedPOP, who handles shows such as Comic Con, Star Wars Celebration, and PAX Expos. Turning passionate fans into brand evangelists is not an easy job, but Lance will show you how the ReedPOP team makes it happen using their super powers with technology, marketing, and a touch of quirkiness…. which can go a long way to set your events apart from the pack as well.

See what Lance has to share at MTE:

Presenter: Trade Show Internet

Title: “Internet Access at Your Event”

Tech Demo Stage:  C | 1:00 pm

Description: Mobile event apps, exhibitor demos, and social media are creating an insatiable demand for reliable WiFi access at events. With the explosion of smart phones and tablets, attendee expectations have never been higher.

In this session, you’ll learn:
1. What questions should I ask when discussing my event’s WiFi needs?
2. What options do I have if Internet access is too expensive or non-existent?
3. Is Internet exclusivity legal?

For Immediate Release

Meetings Technology Expo DC 2012
Helps Meeting Professionals Navigate the Maze
MTE DC 2012 Delivers Technology Intel, Networking, & Hands-On Tech Learning

[New York, NY – April 30, 2012] In less than 3 weeks, event professionals and individuals that have inherited meeting planning as part of their workload, will attend Meetings Technology Expo (#MTEDC) in Washington, D.C. on May 21, 2012 at the Marriott at Metro Center.  This year’s MTEDC includes a great line-up of technology expert speakers, 16 CMP and CAE -accredited educational sessions, 24 technology demos, and hands-on opportunities with a select list of innovative event technology companies all in one day.  The agenda was created by planners that desired a focused industry event that addressed their questions about emerging technology trends, and how they can implement these solutions in their everyday life.
This MTEDC expo also features technology ‘in-action’ with highlights including: multiple show apps, RFID session tracking and exhibit-hall heat-mapping, radar RFID matchmaking and real-time pre-, at-show, and post-event communities.
“This is a rare technology learning opportunity for us; event professionals,” explained Jiwon McCartney, Managing Director for ALLURE Event & Meeting Productions. “I’ve been tasked by my clients to look for the most comprehensible meetings management solutions that will create better user experiences for our events, for our event participants, as well as our internal teams. MTEDC is a must-attend for those reasons, as well as the session content, and I can learn all of this in just one day!”……read more

Tech Demos, Sessions, 1-on-1 Appointments & More!

Over 45  Scheduled Seminars & Tech Demos!

MTE gives you the hands-on education you need to make an informed decision when selecting new technologies for your meetings and events. You’ll also earn valuable CMP credits when you attend MTE sessions.