Sessions MTE Chicago 12

Next show: NYC, September 17th, 2013

All MTE seminars have been certified for CMP and CAE hours.

Click here to be notified when registration opens.

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8:00 am – 9:00 am
General Session Over Breakfast.

9:00 am – 10:00 am

10:10 am – 11:10 am

11:10 am – 12:10 pm

3:00 pm – 4:00 pm

4:00 pm – 5:00 pm

5:00 pm Show Closes

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General Session Over Breakfast.
  • Industry leaders discuss the future of technology in meetings & events.
  • Panel Members TBA shortly.

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Social Media Technology for Meetings & Events: Deciphering the Social Media Maze to Uncover What Works & What Doesn’t

With the ever-expanding horizon of social media technologies, event professionals are feeling increased pressure to either get-in-the-game or catch up with the latest must-have implementation. Regardless of your social media status, this session will put your mind at ease by creating a social media blue print that would fit your event best.

Take-Aways

  • Determine which social media platforms your audience lives on
  • Understand the “event- value” of Twitter, Facebook & Linked-In
  • Learn specific deployment strategies that will yield immediate results
  • Quantify the return on investment of your time versus results when utilizing social media tools
  • Leave with a blueprint that you can implement for your next event

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Beginner

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

 

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Develop your SMMP:  How Technology can Improve your Program ROI

Learn how to automate your processes to increase your productivity and improve your return on investment. Technology, involved at each stage of the SMM process, decreases your time and the number of tasks. Learn the 20 questions to ask every technology supplier and identify the functionality you need. Buy meetings management technology like a leader rather than a planner. Take away both a sample technology business case and ROI template that you can use to prove your technology need with your business leaders.

Take-Aways:

  • Use the information to improve, or go to RFP for, your meetings management technology system
  • Build a technology business case that includes ROI
  • Understand the technology functionality needed by your organization

Session is Applicable to:

Planner/Business Type: Corporate & Association

Technology Level: Mid-level to Advanced

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Do More with Less: Pricing Models for Meeting Services

Budgets slashed; people cut, but you are still held accountable for producing successful meetings. How do you identify what components to outsource?  This session will itemize the sourcing and planning process and help you identify the pros, cons, and costs of using the right resources for the right tasks at the right costs.

Take-Aways:

  • Itemize the various tasks in meeting management and meeting services
  • Calculate the length of time each task may take
  • Identify the right pricing model to use
  • Learn how outsourced suppliers price their services
  • Learn how to valuate outsourcing proposals among all of the numerous pricing models from managing your program to onsite staffing.

Session is Applicable to:

Planner/Business Type: Corporate & Association

Technology Level: Mid-level to Advanced

CMP-IS Domain: B. Project Management, 1-hour

CAE credit for actual clock time of education

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Audio Visual, Internet & More: Understanding Physical Logistics Behind Event Technology

With an abundance of great technologies entering the market, events professionals should be taking a careful look at the behind the scenes plan to get them incorporated into their next event. Understanding just what it takes from an audio visual or internet bandwidth perspective to post that buzz wall, heat mapping screen or mobile platform is something that needs to be addressed in our new digital world. This session will lead you to a better understanding of the in’s and out’s of getting the job done.

Take-Aways:

  • Create an evaluation of your event’s tech needs and requirements
  • Develop a list of questions to ask your hotel or venue regarding internet bandwidth and pricing
  • Know your rights when it comes to the DIY approach or hiring an outside vendor
  • Calculate the true cost of implementing that new technology after factoring in logistics
  • Plan to get the right technologies incorporated

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: All

CMP-IS Domain: G. Meeting or Event Design, 1-hour

CAE credit for actual clock time of education

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Gamification in Meetings & Events

When 100’s of millions of people are engaging in online games on a daily basis, there must be something to it. Gaming, now approaching an $80 billion dollar industry, taps into an aspect of human nature where competitive and social needs collide. The term Gamification identifies the rapidly growing $1 billion dollar industry of business-oriented games, and the meetings industry is now taking note. Through the proliferation of smart phones and more than 70 million Americans playing online games, meeting planners are beginning to incorporate influential game strategies to enhance attendee engagement and achieve meeting goals.

Take-Aways

  • Learn how game mechanics can increase motivation, participation and engagement
  • Learn how to incorporate a game layer using online and mobile applications
  • Know how to create a custom game strategy for your own events (game guide hand-out)
  • Quantify ROI and attendee satisfaction through game analytics

Session is Applicable to:

Planner/Business Type: Corporate, Incentive, Association, Trade Show Organizers

Technology Level: Mid-level to Advanced

CMP-IS Domain: G. Meeting or Event Design, 1-hour

CAE credit for actual clock time of education

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Virtual /Hybrid Events: Trends & Strategy

This session will discuss the technologies behind virtual and hybrid meetings, the creation of digital archives of meetings for multiple formats, and how they may be applied to physical and virtual events. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.

Take-Aways:

  • Learn the basics and new trends of online events
  • Leverage your content to a broader audience
  • Measure your success- learning what to look for and what you can expect
  • Develop checklists to evaluate webcasting vendors

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Beginner – Mid-level

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Emerging Trends in Attendee Management

Explore game-changing event technologies shaping how we manage attendees and conferences in the digital age. Live events are changing. Learn how to keep your meetings and events on pace by utilizing new technologies that improve event efficiency, increase attendance, enhance audience engagement and measure performance.

Take-Aways:

  • Review best practices in streamlined event registration
  • Learn how to better utilize reports and event analytics
  • Discover ways to increase and measure engagement with your participants

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Beginner – Mid-level

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Streamlining Site Selection & Driving Cost Savings with Online Sourcing Tools

With online RFP systems, planners can boost productivity, maintain auditable and compliant procurement practices, cut costs and mitigate risk.  In this session, we’ll dispel the top myths around using online RFPs, and discuss proven strategic sourcing tips you can put to use today to get the results you need from your sourcing initiatives.

Take-Aways:

  • Understand how web-based sourcing tools can streamline site selection, reduce negotiation time and support company-wide compliance with sourcing policies
  • Identify the myths associated with electronic RFP platforms and address common misperceptions
  • Create a strategic sourcing plan to promote company-wide adoption of new sourcing tools and processes.

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Mid-level

CMP-IS Domain: B. Project Management, 1-hour

CAE credit for actual clock time of education

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Developing a Strategy for Mobile Applications

Mobile applications are finding new and exciting ways to integrate event information, audience participation, sponsorships and more right into your attendees mobile device.  With so many options and features available to event planners you’ll likely require help developing a strategy before you jump into the world of event mobile applications. This session will provide you with the necessary questions to ask yourself including: what’s my timeline, budget, sponsorship goals and the big question, “Do I need an app for that?”

Take-Aways:

  • Learn the difference between native apps and web apps
  • Requirements to work with vendors
  • Understand sponsorship and revenue-generating options

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level:  All

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Full-Circle Audience Engagement Technologies

With the myriad of social media tools, mobile applications, polling devices, surveys and gaming options, engaging your attendees before, during and after your event should be simple, right? Hold on. Without a coordinated plan to deploy these new tools, attendees could be left feeling any of a number of sensations: overwhelmed, underwhelmed, connected or out-of-touch depending upon the methods used in distributing your “touches”. This session will provide a road map to achieve an opt-in, friendly, yet engaging full-circle audience engagement process that will ultimately strengthen and grow your community.

Take-Aways

  • Learn how to create a friendly, non-invasive engagement process
  • Understand what tech tools are needed to start engaging your audience
  • Leverage your audience to help recruit others to your event community
  • Find engagement leaders within your events and give them a voice

Session is Applicable to:

Planner/Business Type:  Corporate, Association, Trade Show Organizers

Technology Level: All

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Data Mining Tools & Tactics to Turn Event Data into Revenue

With technology solutions covering almost every aspect of the meeting process, data has become more accessible and as a result more manageable. Information is not only powerful but can translate into dollars when leveraged properly. Learn to uncover the financial windfall awaiting you as this session teaches you how to tap into this undiscovered fortune of event data.

Take-Aways

  • Identify where the relevant data lies within your meetings & events
  • Zero in on attendee behavioral patterns and learn to leverage them into new revenue sources
  • Create a checklist of technology tools needed to properly mine your data
  • Learn to incorporate a sponsorship plan by utilizing key data points

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: All

CMP-IS Domain: D. Financial Management, 1-hour

CAE credit for actual clock time of education

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What’s New in RFID Technology: Radar Matchmaking, Heat Mapping & More

Although Radio Frequency Identification has its roots in espionage; today’s RFID usages in the meetings industry, though not as secretive, are inventing beneficial ways of tracking attendee patterns and behaviors. Badges that “talk” to one another, real-time heat mapping, attendee location devices are just a few of the ways RFID is changing the ways we analyze the flow of interactions at our future meetings.

Take-Aways

  • Discover if you are leaving valuable attendee data “on the table” without a means to capture it
  • Learn to leverage RFID- captured data
  • Identify the new ways of using RFID in your meetings & events

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: All

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Event Marketing Tools & Strategies in the New Instant World

In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events. Today’s affordable and easy-to-use online marketing tools provides meeting professionals the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events.

Take-Aways:

  • Provide a high-resolution online experience to your event attendees.
  • Identify those features of online marketing tools that effectively help you save time and money when promoting and executing events.
  • How to integrate all your event marketing efforts to execute your strategy

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Beginner-Mid-level

CMP-IS Domain: I. Marketing, 1-hour

CAE credit for actual clock time of education

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Collecting and Using Event Intelligence 
Your meeting is ripe with data and event intelligence, but do you know the various ways to collect it and what’s more, how to use it to your advantage? Learn about the power of understanding your attendee behavior on site, analysis of registration data and CE collection. Learn what technology is available to collect this data and what are some of the best uses of it once you have it.

 

Take-Aways:

  • Identify elements of event intelligence
  • Create a list of opportunities within your meeting to collect event intelligence
  • Develop a plan to analyze and leverage event data

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: Beginner – Mid-level

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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Roadmap to Green Meetings & Events: How to Introduce Cloud-based Solutions & Tablet Technology

Going green for most planners is not an easy task especially when your status quo has kept attendee satisfaction levels in check. Times are changing, and your event participants are now expecting green meetings. Now more than ever it is easier to drop the massive paper waste at events with the right implementation of technology and strategy.

Take-Aways

  • Develop a checklist of items that can be greened
  • Estimate your CO2 footprint reductions and cost savings by offering paperless event
  • What technologies out there can help you achieve your green objectives

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers

Technology Level: All

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education

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