Conference Sessions

Next Show:  Monday, May 21st, 2012, Washington, DC Marriott at Metro Center

Updated Sessions Coming Soon…

 

MTE 2011 NYC Sessions

*Note: Content subject to change.

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8:00 – 9:00 AM …… General Session

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9:10 – 10:00 AM …… Concurrent Sessions

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10:10 – 11:00 AM …… Concurrent Sessions

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11:10 – 12:00 PM …… Concurrent Sessions

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3:10 – 04:00 PM …… Concurrent Sessions

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4:10 – 05:00 PM …… Concurrent Sessions

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Develop Your SMM Program:  How Technology Can Improve Your ROI*

Speaker: Debi Scholar

Learn how automating your processes can increase your productivity and improve your return on investment.  Technology, involved at each stage of the SMM process, decreases your time and the number of tasks.  Take away templates that you can use to compare the cycle time and how to calculate an improved return on investment by using technology.

Session Take-Aways:

• Identify the functionality your organization requires
• Formulate a business case for meeting technology systems
• Learn the most important questions to ask suppliers
• Hear what the technology companies want you to know

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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Session Title: Emerging Trends in Attendee Management*

 

Explore 10 game-changing event technologies that are shaping meetings and conferences in the digital age. Live events are changing. Learn how to keep your meetings and events on pace by utilizing new technologies that improve event efficiency, increase attendance, enhance audience engagement and measure performance.

Session Take-Aways:

* Review best practices in streamlined event registration
* Learn how to better utilize reports and event analytics
* Discover ways to increase and measure engagement with your participants

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner – Mid-level

*CMP-Accredited Session:BS IV: Logistics

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eRFPs/Site Selection Tools*
Strategic Sourcing: Streamlining Site Selection & Driving Cost Savings with Online Sourcing Tools

Speaker: Anil Punyapu

Centralizing meeting procurement and applying strategic sourcing practices can save organizations hundreds of thousands of dollars annually. And with tighter meetings budgets, planners are under more pressure than ever to rein in spending and put in place consistent processes aimed at boosting return on investment (ROI). Fortunately, online Request for Proposal (RFP) tools have become the go-to for making strategic sourcing easier and more efficient than ever. With online RFP systems, planners can boost productivity, maintain auditable and compliant procurement practices, cut costs and mitigate risk. Still, mis-perceptions abound regarding online RFPs, and it can be difficult to ensure company-wide adoption of strategic sourcing practices.  In this session, we’ll dispel the top myths around using online RFPs, and discuss proven strategic sourcing tips you can put to use today to get the results you need from your sourcing initiatives.

Session Take-Aways:

  • Understand how web-based sourcing tools can streamline site selection, reduce negotiation time and support company-wide compliance with sourcing policies
  • Identify the myths associated with electronic RFP platforms and address common mis-perceptions
  • Create a strategic sourcing plan to promote company-wide adoption of new sourcing tools and processes.

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Mid-level

*CMP-Accredited Session: BS III: Facilities & Services
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Event Marketing Tech Tools & Strategies*

Speaker: Erik Mintz

In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events. Today’s affordable and easy-to-use online marketing tools provides meeting professionals the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events.

Session Take-Aways:

• Provide a high-resolution online experience to your event attendees.
• Identify those features of online marketing tools that effectively help you save time and money when promoting and executing events.
• Have a clearer understanding of social media ROI.

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner-Mid-level

*CMP-Accredited Session:BS I: Strategic and Event Planning Process
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Housing/Room Block Management*

Speaker: Doug Melinn

Housing is still one of the most challenging aspects of meeting planning. In this tutorial we will discuss the different tools available to meeting planners today. This will include the tools that planners can purchase and also tools that hotels are offering. These tools provide more control over your housing process and can offer extensive reporting of critical information. We will explore how these tools can integrate to your registration process and enhance you ability to maximize your contracted room blocks.

Session Take-Aways:

• Understand the different tools available to meeting planners
• Learn housing best practices using technology
• Know the advantages of integrating your registration and housing

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner – Mid-level

*CMP-Accredited Session:BS IV: Logistics
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Events 2.0: Integrating Social and Mobile Strategies in the Era of Facebook*

Speaker: Tom Wong

The emergence of social media and mobile technologies are fundamentally changing consumer expectations.  These trends are also impacting attendee expectations at strategic meetings and events.  How can you evolve your events strategy to delight and satisfy your attendees?  What are some of the emerging technologies to watch?  Come to this session, find out and join the conversation.  Tom will share insights into emerging social and mobile trends and what that means to you.  He will show you how his team deployed a Facebook-like attendee portal—the Dreamforce App—that fundamentally changed the attendee experience at salesforce.com’s most recent annual user conference Dreamforce.

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner-Mid-level

*CMP-Accredited Session:BS I: Strategic and Event Planning Process

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Managing Customer Relationship Management Tools to Maximize Meetings*

Speaker: Tom Wong

How easily does your CRM allow you to store, update and maintain client data across your events? Is your CRM strategically networked with other planners, events, and departments within your organization? Does it leverage the data it stores about your clients enabling you to maximize profitability and attendee satisfaction? Can it streamline information easily into other programs and back? Get these questions answered and more at this highly informative session.

Session Take-Aways:
• Create a checklist of CRM must-haves specific to your organization
• Identify, record and leverage important attendee metrics for future client interaction
• Learn how other meetings technology tools can connect with your CRM to filter the right information back to you

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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Developing a Strategy for Mobile Applications*

Mobile applications are finding new and exciting ways to integrate event information, audience participation, sponsorships and more right into your attendees mobile device.  With so many options and features available to event planners you’ll likely require help developing a strategy before you jump into the world of event mobile applications. This session will provide you with the necessary questions to ask yourself including: what’s my timeline, budget, sponsorship goals and the big question, “Do I need an app for that?”

Session Take-Aways:

• Learn the difference between native apps and web apps
• Requirements to work with vendors
• Understand sponsorship and revenue-generating options.

This session is applicable to:


Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS IV: Logistics
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Exhibition & Trade Show Management Tools

Speaker: Melissa Weible

Are you juggling way too many tasks when putting your event/exhibition together? If your logistics are out of control, consider attending this session to learn about new advances in event management technology solutions. The session will give you new perspective on managing event data, tasks, financials and more!

Session Take-Aways:

• Learn how to manage and organize your expo’s various logistics.
• Learn how to manage and assign tasks for your team members.
• Learn how to get the best vendor pricing by leveraging data & making deadlines.
• Recognize areas within your event planning that require management control.

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS IV: Logistics
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Virtual Events and Conferencing*

Speaker: Brian Lane

This session will discuss the technologies behind virtual events, conferencing, and the creation of digital archives of meetings for multiple formats; including web, iPhones, MP3 Players and other emerging media — and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.

Session Take-Aways:

• Learn the basics of virtual conferencing and social media
• Leverage your rich media content using streaming and down-loadable formats, widgets and a Free Access Model
• Gain a better understanding of the changing models of content distribution
• Develop checklists to evaluate and understand vendor options

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner – Mid-level

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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RFID/Lead Retrieval/ Attendance Verification Tools*

Speaker: Karl Ludwig

RFID, lead retrieval and attendance verification tools are measurement solutions which are playing a large role in many tradeshow and conferences. Lead retrieval is more than just swiping a badge and transferring static information these days! Come see the latest advances in lead management. Additionally, learn how attendance tracking tools have advanced to help you pinpoint more dynamic information about how your attendee’s participate in meeting – related activities, sessions, meal functions and more. We will explore how measuring this information adds value to your events by allowing the event planner to quickly understand attendee behavior.

Session Take-Aways:

• Evaluate important features when choosing an effective lead retrieval solution
• Learn the pros and cons of mobile versus traditional devices
• Know the benefits associated with attendee tracking and analytics
• Understand important metrics to capture and analyze, in order to truly understand your attendees’ behavior at sessions, activities and on the exhibit floor

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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Meetings Management is not an Island: Why integration with Business Travel benefits Everyone*

 

Meetings Management is not an Island. The walls and barriers separating the Meetings Dept and Business Travel are coming down. This session will explore the reasons why this is occurring and the many enterprise benefits that accrue. Each organization has different processes, different needs and different goals BUT what they have in common far outweighs the differences. New technology and new organizational expectations are driving this change. This session will explore how to maximize opportunities that benefit every stakeholder.

Session Take-Aways:

- Learn about the enterprise-wide benefits of integrating Meetings Management and Business Travel
- Gain full visibility on all Hotel Supplier Spend regardless of category
- Discover an enterprise-wide hospitality purchasing strategy
- Ensure safety and security for ALL corporate travelers
- Measure and manage program value and performance

This session is applicable to:

Corporate

Technology Level: All

 

*CMP-Accredited Session: BS I: Strategic and Event Planning Process


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Webcasting /VideoConferencing*

This session will discuss the technologies behind webcasting, video conferencing and the creation of digital archives of meetings for multiple formats and how they may be applied to physical and virtual meetings. In addition, for those holding multiple meetings, these technologies offer the opportunity to create ‘channels’—transforming events into on-going experiences and additional subscription/sponsorship opportunities.

Session Take-aways:

  • Learn the basics of webcasting and video conferencing
  • Leverage your content using webcasting and videoconferencing
  • Measure your success- learning what to look for and what you can expect
  • Develop checklists to evaluate webcasting / video conferencing vendors

This session is applicable to:

Planner Type: Corporate, association, tradeshow

Technology Level: Beginner – Mid-level

*CMP-Accredited Session:BS IV: Logistics
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Leveraging Technology For Maximum Results*

This session will discuss how to enable technology to do the heavy lifting in the actual deployment and promotion of your meetings strategy. You will go from insight to understanding into what works and what doesn’t.

Session Take-Aways:

  • Don’t put lipstick on a pig – get her ready for the pageant.
  • Optimize your data and elevate your role to convert even the skeptics.
  • Information some of the experts won’t share with you and pragmatic ways to use it.
  • How to effectively communicate your strategy so that everyone will think it was their idea.
  • Measurement: From blueprint to architectural masterpiece.

This session is applicable to:

Planner Type: Corporate, association, tradeshow

Technology Level: Mid – Advanced

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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Leveraging Technology For Maximum Results, Part II*

This session will discuss the theoretical role that technology plays in each step of a Strategic Meetings Management Program (“SMMP”) with an emphasis on capturing meeting spend and how to use it to support your strategic meetings management initiatives.

Session Take-aways:

  • Identify the most influential audiences in the success of any meetings program and the key messages that speak to their priorities.
  • The six critical areas that technology can support and how.
  • The three biggest mistakes that will derail and delay any forward motion.
  • Secrets used by industry trendsetters to get the most out of their technology solution.
  • Using technology to develop an action plan you can use right away.

This session is applicable to:

Planner Type: Corporate, association, tradeshow

Technology Level: Mid – Advanced

*CMP-Accredited Session: BS I: Strategic and Event Planning Process
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How to Select and Purchase Meetings Technology Successfully*

Speaker: Rich Stone

Successful technology selection and subsequent implementation presents more than just a challenge—it requires a plan. As the number of variables in your tech purchase start stacking up, don’t sweat it. Get prepared instead.

No matter the technology, this session will help you establish a criteria checklist and help identify key team members involved in the purchase process and those required for implementation.

Session Take-Aways:

  • Learn why the technology should not be your main focus
  • Know who needs to be involved in your project to purchase and implement
  • Identify critical success and risk factors
  • Avoid common mistakes
  • Discover a proven approach to successful implementation

This session is applicable to:

Planner Type: Corporate

Technology Level: Mid-level to Advanced

*CMP-Accredited Session:BS IV: Logistics

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Attendee Pricing

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