Erik Mintz

Speaker Bio: Erik Mintz has been with Constant Contact since May 2008; he serves as Director of the Constant Contact Event Marketing product. He has more than a decade of experience in the event management industry and has acted as developer, project manager, event planner and owner of his own small business providing event management technology. Erik and his team were acquired by Constant Contact and missioned to develop a new Event Marketing product from the ground up.

Prior to his experience with Constant Contact, and managing his own company, Erik worked for IBM in Boca Raton, Florida for 10 years in OS/2, Global Services, and IBM Corporate. During that time, his responsibilities ranged from software development, to software and hardware support, lab and network operations, and event planning.

Erik holds a Masters degree in Engineering from Florida Atlantic University in Boca Raton, Florida.

In today’s resource strained economy, it is more important than ever to provide evidence of the ROI of your events. Today’s affordable and easy-to-use online marketing tools provides meeting professionals the ability to engage and capture meaningful data about their audience which can result in stronger relationships, increased sales, and smarter event planning. This session will discuss how to use today’s online marketing tools to develop a comprehensive, well-designed strategy that leverages social media and online communities to ensure the success of your events.

Session Take-Aways:

• Provide a high-resolution online experience to your event attendees.
• Identify those features of online marketing tools that effectively help you save time and money when promoting and executing events.
• Have a clearer understanding of social media ROI.

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: Beginner-Mid-level

*CMP-Accredited Session:BS I: Strategic and Event Planning Process