Karl S. Ludwig, Hightech Knowledge

Speaker Bio: Karl Ludwig has been a pioneer in the development of badge printing and scanning technology and applications since 1989. With a background in Electrical and Electronic Engineering and Computer Science, Mr. Ludwig applied his unique blend of skills and experience into the development of cost-effective and best-in-class solutions for the Meetings Industry. Starting with the development of portable plastic card embossing and badge printing databases in 1992, Mr. Ludwig introduced a revolutionary portable bar-code based badge printing system that used readily available laser printers instead of specialized and expensive thermal barcode printers, as well as the ability to print and encode plastic cards with magnetic stripes. Mr. Ludwig’s company, Hightech Knowledge incorporated, was one of the first to develop and apply radio frequency identification (RFID) technology in conference badges for attendee tracking and exhibitor lead retrieval.

Badges using radio frequency identification technology (RFID) can be used to fulfill lead retrieval and attendance verification roles for any tradeshow or conference. Learn how RFID technology compares to barcode and mag-stripe technology. Learn how else RFID badges can be leveraged at your event for increased event metrics accuracy, improved attendee experience, and learn how this technology can help you 'go green'!

Session Take-Aways:

* Learn the similarities, differences and limitations of barcode and RFID technology
*Learn how to choose the right technology at the right cost for your event
*Learn the questions to ask when evaluating different technologies

This session is applicable to:

Planner Type: Corporate, association, trade show

Technology Level: All

*CMP-Accredited Session: BS I: Strategic and Event Planning Process