Louann Cashill, CMP, CMM


In her current role, Louann is focused on strategic projects for StarCite, the world’s largest technology solution for end-to-end global meetings management. A former StarCite client, Louann provides proven expertise in deploying StarCite’s technology and services to develop, expand and manage Strategic Meeting Management Programs. Louann has served on several industry boards, is a frequent speaker and contributor to industry events and articles, was named an Industry Changemaker by Corporate Meetings and Incentives and appeared on the cover of its March 2009 edition. Prior to StarCite, Louann led Toyota’s meeting services and strategic hotel sourcing teams, managed meetings and tradeshows for Amgen, held senior-level positions in luxury hotels, including The Ritz-Carlton and Le Méridien and worked with Tony Robbins as Director of Production, delivering seminars to thousands across the globe.

Session Title: Leveraging Technology For Maximum Results, Part II

This session will discuss the theoretical role that technology plays in each step of a Strategic Meetings Management Program ("SMMP") with an emphasis on capturing meeting spend and how to use it to support your strategic meetings management initiatives.

Session - Take-Aways

• Identify the most influential audiences in the success of any meetings program and the key messages that speak to their priorities
• The six critical areas that technology can support and how
• The three biggest mistakes that will derail and delay any forward motion
• Secrets used by industry trendsetters to get the most out of their technology solution
• Using technology to develop an action plan you can use right away

This session is applicable to:

Planner/Business Type: Corporate, Association, Expo
Technology Level: Mid-Advanced



Session Title: Leveraging Technology for Maximum Results*

Session Description: This session will discuss how to enable technology to do the heavy lifting in the actual deployment and promotion of your meetings strategy. You will go from insight to understanding into what works and what doesn't.

• Don't put lipstick on a pig - get her ready for the pageant
• Optimize your data and elevate your role to convert even the skeptics
• Information some of the experts won't share with you and pragmatic ways to use it
• How to effectively communicate your strategy so that everyone will think it was their idea
• Measurement: From blueprint to architectural masterpiece

This session is applicable to:
Planner/Business Type: Corporate, Association, Expo
Technology Level: Mid-Advanced

*CMP-Accredited Session: BS I: Strategic and Event Planning Process