C. Russell Brumfield, Founder, Wizard Event Technologies

Bio: C. Russell Brumfield has always been a man of many pursuits. He transcended his humble beginnings as the product of a blue collar family living in a Florida trailer park, with an insatiable desire for knowledge and an entrepreneurial bent in high school. After stints as a landscaper, bus boy, pizza maker, waiter, swimming pool salesman, nightclub doorman, restaurant manager, paramedic, and mental health counselor, he followed with premed studies while fulfilling a four-year commitment in the U.S. Air Force. With a love of serving others, he started a catering business at the ripe old age of twenty-four, and within six short years he produced over a thousand weddings and was known as a caterer to the stars.

He spent his thirties building Wizard Studios, an international corporate event, sales training and incentive business that produces more than 2,000 events every year around the globe. He has built several multi-million dollar companies in many different endeavors with a major client list of Fortune 500 companies and A-List organizations like Motorola, Pfizer, Disney, NFL, PGA, NCAA, MTV, Nokia, Citibank, MONY, Toyota, GM, IBM, and Microsoft.

Throughout his lifetime of entrepreneurial pursuits, Brumfield gained a growing personal insight and spiritual awareness, and used this knowledge in manifesting success in a variety of ventures. He is a lifelong student and proponent of the world’s major religions and mystic teachings, and has an unquenchable thirst for philosophy, psychology, metaphysics, and diverse spiritual subjects. He’s been speaking on these subjects to audiences around the world for over fifteen years.

He’s also on a constant spiritual adventure and has traversed to the far corners of the earth from New Zealand to Chile, and from Sedona to the Great Pyramids. He’s gained a unique perspective of the world with floating journeys down the Nile and the Amazon, and hiking adventures from Alaska to Machu Pichu. He’s travelled through Eastern Europe by rail and even taken a bus through the back roads of Russia. His most life-changing journeys have been two separate pilgrimages along the 500-mile path of the Camino de Santiago – an historic thousand year-old trail through the Pyrenees and across northern Spain.

Brumfield is a dynamic motivational speaker, and became the best-selling author of Whiff! The Revolution of Scent Communication in the Information Age (2008.) He’s written several books and vows to publish a book every year over the next twenty years.

Brumfield Founded Wizard University in 2009 with a two-fold mission that serves both corporations and individuals, using the latest trends in science and technology to attain their goals and objectives.

Wizard University’s Wiz4Life division fulfills Brumfield’s lifetime passion of helping others to reach their peak potential. After many years of using a variety of methodologies to attain his goals and dreams, he developed the personal development program called I AM Power, a revolutionary system that incorporates modern science with ancient Wisdom Principles. I AM Power offers powerful tools and mental techniques to overcome obstacles and live a motivated and purposeful life of fulfillment and success.

Wizard University’s Wiz4Biz division incorporates science, technology, gaming and motivation into a new and advanced set of products and services for meetings, events and marketing campaigns. Brumfield maintains a big vision of motivating people through fun and exciting vehicles that are always on the cutting edge.

When he’s not traveling, Brumfield spends his time at home in Clearwater Beach, Florida.

When 100’s of millions of people are engaging in online games on a daily basis, there must be something to it. Gaming, now approaching an $80 billion dollar industry, taps into an aspect of human nature where competitive and social needs collide. The term Gamification identifies the rapidly growing $1 billion dollar industry of business-oriented games, and the meetings industry is now taking note. Through the proliferation of smart phones and more than 70 million Americans playing online games, meeting planners are beginning to incorporate influential game strategies to enhance attendee engagement and achieve meeting goals.

Take-Aways

• Learn how game mechanics can increase motivation, participation and engagement
• Learn how to incorporate a game layer using online and mobile applications
• Know how to create a custom game strategy for your own events (game guide hand-out)
• Quantify ROI and attendee satisfaction through game analytics

Session is Applicable to:

Planner/Business Type: Corporate, Incentive, Association, Trade Show Organizers

Technology Level: Mid-level to Advanced

CMP-IS Domain: G. Meeting or Event Design, 1-hour

CAE credit for actual clock time of education
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What's New in RFID Technology: Radar Matchmaking, Heat Mapping & More

Although Radio Frequency Identification has its roots in espionage; today's RFID usages in the meetings industry, though not as secretive, are inventing beneficial ways of tracking attendee patterns and behaviors. Badges that “talk” to one another, real-time heat mapping, attendee location devices are just a few of the ways RFID is changing the ways we analyze the flow of interactions at our future meetings.

Take-Aways

• Discover if you are leaving valuable attendee data “on the table” without a means to capture it
• Learn to leverage RFID- captured data
• Identify the new ways of using RFID in your meetings & events

Session is Applicable to:

Planner/Business Type: Corporate, Association, Trade Show Organizers 

Technology Level: All

CMP-IS Domain: A. Strategic Planning, 1-hour

CAE credit for actual clock time of education