Tom Wong
Speaker Bio: Tom Wong is passionate about events and addicted to CRM. For the last six years, he has been an executive at salesforce.com where he led a variety of successful marketing programs including customer references, city tours and user groups. As Vice President of Dreamforce, Tom helped create of one of the largest, fastest growing and most admired user conferences in the world. Frustrated by the lack of tools to help him connect his event data with CRM, he pioneered an entirely new event app—the Dreamforce App—that enabled his teams to manage the full lifecycle of an attendee experience. In the last two years, the Dreamforce App has managed over 50,000 registrations, over 900 groups, and countless attendee interactions Prior to joining salesforce.com, Tom held senior management positions in sales and marketing at Gomez, Inc., was vice president of consulting at Theikos, and wrote the best-selling book Salesforce.com for Dummies.
How easily does your CRM allow you to store, update and maintain client data across your events? Is your CRM strategically networked with other planners, events, and departments within your organization? Does it leverage the data it stores about your clients enabling you to maximize profitability and attendee satisfaction? Can it streamline information easily into other programs and back? Get these questions answered and more at this highly informative session.
Session - Take-Aways
• Create a checklist of CRM must-haves specific to your organization
• Identify, record and leverage important attendee metrics for future client interaction
• Learn how other meetings technology tools can connect with your CRM to filter the right information back to you
This session is applicable to:
Planner/Business Type: Corporate, Association, Expo
Technology Level: Beginner-Intermediate
By coupling your CRM tools with your event or meeting management solution, you can:
• Understand and plan for the key accounts, contacts and opportunities attending your meeting
• Gain insight into what your key customers and prospects were interested in learned and experienced, plus who they met
• From that knowledge, grow your business with customers and optimize your future meetings with a deeper understanding of high value target and what they need.
Major Benefits:
By coupling your CRM tools with your event or meeting management solution, you can:
• Understand and plan for the key accounts, contacts and opportunities attending your meeting
• Gain insight into what your key customers and prospects were interested in learned and experienced, plus who they met
• From that knowledge, grow your business with customers and optimize your future meetings with a deeper understanding of high value target and what they need.
Integration Potential
Every meetings technology product that supports open APIs should be able to integrate with your CRM. Any successful integration starts with nailing down your business requirements with key stakeholders. Ask yourself:
• What do you want to achieve
• How will you measure success
• What are the key interaction points at your meeting and how will you capture them in your system
• What is the frequency at which your key stakeholders will require access to that information
*CMP-Accredited Session: BS I: Strategic and Event Planning Process
Session Title: Events 2.0: Integrating Social and Mobile Strategies in the Era of Facebook*
Session Description: The emergence of social media and mobile technologies are fundamentally changing consumer expectations. These trends are also impacting attendee expectations at strategic meetings and events. How can you evolve your events strategy to delight and satisfy your attendees? What are some of the emerging technologies to watch? Come to this session, find out and join the conversation. Tom will share insights into emerging social and mobile trends and what that means to you. He will show you how his team deployed a Facebook-like attendee portal—the Dreamforce App—that fundamentally changed the attendee experience at salesforce.com’s most recent annual user conference Dreamforce.
Session - Take-Aways
• Understand the current trends around social and mobile technologies
• Identify key social and mobile features that can enhance the attendee experience
• Get a glimpse of how some leading events are integrating these technologies into their meetings
• Learn the key lessons to building your strategy
This session is applicable to:
Planner/Business Type: Corporate, Association, Expo
Technology Level: Beginner-Intermediate
Major Benefits:
By leveraging social and mobile technologies into your meetings and events, you can:
• Engage your audiences more fully in your products, services and experts
• Create a two-way real time conversation between you and your attendees
• Crowdsource knowledge by involving your audiences in the content creation process and the ongoing dialog around your sessions
• Increase attendee satisfaction by keeping pace and staying ahead of their expectations
Integration Potential
Many of the latest social and mobile technologies were built on open frameworks. You’ll want to take a look at your core meetings technology to understand points of integration. Success hinges on business requirements. Ask yourself:
• What do you want to achieve
• How do you want to engage your audiences
• What are the prioritized features you want to offer
• How will you measure success
• How will you drive adoption
• What are the security policies
• Where will the data live
*CMP-Accredited Session: BS I: Strategic and Event Planning Process
